Conference – Storytelling – 07/02 – EN

Storytelling consists of using a story instead of rational arguments to inspire, motivate, engage an audience.

Research in communication psychology show us that only 10% of information given during meetings and/or presentations is remembered 1 week after.

Storytelling is also a very powerful persuasion technique. Roberto Cialdini’s work shows us that rather than trying to convince someone, it is more powerful to tell what similar people have done, so that the audience can project themselves in the desired behavior through a story, improving by more than 33% the power of persuasion.

Should it be in your meetings or digital communications, storytelling is a must-have tool to federate, gather & engage your audience!

Come discover it during this conference with Alexandre Destro who is a behavioural psychologist and an expert on the structure of communication, sustaining well-being and preventing burnout at work.

CONTACT
academy@peterlily.com
http://www.peterlily.com/academy